Coffee Travels: Brazil 2024

From Farm to Cup: My Visit to Fazenda Santa Lucia, Brazil

By Anderson Locatelli, Head of Coffee at WOLFOX

There’s something truly special about visiting the origin of coffee, stepping onto the land where it all begins, and meeting the people who dedicate their lives to growing the beans we love. This year, I had the privilege of travelling to Fazenda Santa Lucia in Brazil—a stunning, sustainable coffee farm where craftsmanship, tradition, and innovation come together to produce some of the finest coffee in the world.

Why Visiting Coffee Producers Matters

At WOLFOX, we don’t just source coffee, we build relationships. Visiting farms like Fazenda Santa Lucia is essential to understanding the soul of coffee. It’s more than just a transaction; it’s about connecting with the people behind the beans, learning about their challenges, and witnessing firsthand the meticulous process that goes into each harvest.

The Journey from Cherry to Cup

Walking through the plantation, I saw coffee cherries being handpicked at their peak ripeness. This careful selection ensures the highest quality in every batch. I followed the journey as the cherries were sorted, processed, and dried, a process that requires patience and precision. From the delicate balance of fermentation to the drying beds under the Brazilian sun, every step is a labour of love and expertise.

Understanding these processes in person allows us to roast with more intention, ensuring that every flavour note, every aroma, and every texture is honoured in our final brew.

Sustainability and Ethical Sourcing

One of the most inspiring aspects of Fazenda Santa Lucia is their commitment to sustainability. Their farming methods prioritise soil health, biodiversity, and fair wages for workers. Seeing these efforts up close reaffirms our dedication at WOLFOX to working exclusively with ethical and sustainable producers.

Bringing the Experience Home

Returning to the UK, I bring back more than just coffee—I bring back stories, knowledge, and a deeper connection to the craft. Every cup we serve at WOLFOX carries the dedication of the farmers, the expertise of the roasters, and the passion of the baristas.

Next time you enjoy a cup of WOLFOX coffee, know that behind it is a journey across continents, a commitment to quality, and the hard work of incredible producers like those at Fazenda Santa Lucia.

Here’s to honouring the roots of